If we want Big Data to create societal progress, more transparency and participatory opportunities are needed to avoid discrimination and ensure that they are used in a scientifically sound, trustable, and socially beneficial way.
Have you ever “enjoyed” an extra screening at the airport because you happened to sit next to someone from a foreign country? Have you been surprised by a phone call offering a special service or product, because you visited a certain webpage? Or do you feel your browser reads your mind? Then, welcome to the world of Big Data, which mines the tons of digital traces of our daily activities such as web searches, credit card transactions, GPS mobility data, phone calls, text messages, facebook profiles, cloud storage, and more. But are you sure you are getting the best possible product, service, insurance or credit contract? I am not.
BIG DATA SOCIETY: Age of Reputation or Age of Discrimination?
By Dirk Helbing